Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China
نویسندگان
چکیده
Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed. Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China
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ورودعنوان ژورنال:
- JGIM
دوره 22 شماره
صفحات -
تاریخ انتشار 2014